Find Me Now
The Label
starting in March of 2025, i was recruited by New York based clothing brand find me now to be a creative consultant for campaigns and social media. co-founders stephanie and su describe the brand as transformational clothing: for the girl you were and the woman you've become. they believe your past informs your present without limiting it—nostalgia reimagined for who we've become.
this past july, find me now introduced blind box series. customers purchase a blind box bundle that will be hand-curated by the founders. customers get to enter a 3-word energy prompt at checkout under the notes section, and the pieces will align with your seasonal intentions. Every piece tells a story, every box delivers transformation.
to play along the playfulness of the exclusive collection, i conceptualized playing cards to be put inside the boxes. they feature a map of new york, highlighting the the main three locations the first three boxes we’re hidden for followers to find. they also have a riddle, more details about each location, and some prompts that customers wrote in.
for Find Me Now’s latest collection, RE26: Living In Motion, i served as leading Co-Creative and Art Director for the direction and its translation across all digital platforms. with a brand known for its sophistication and a collection that leaned more playful and relaxed, I wanted to explore the intersection where elegance meets spontaneity.
inspired by tactile textures and the charm of a scrapbook aesthetic, I aimed to create a visual language that feels dynamic and tangible—something that could seamlessly live on your phone yet feel as though it could leap off the screen and onto the pages of a magazine. i made various instagram posts, reels and creative ads for this campaign. i also utilized prior creatives that were successful in other seasons for this collection.
for the last bits of the summer 2025 collection: woman on the go, i conceptualized these magazine spread timestamps with varying color stories to transition into the fall season. below are the motion and static carousel versions. these became the most successful performing ads produced for the company.
