WARBY PARKER:
Virtual
Optical Quiz
in my Advertising Class course at FIT (during my sophomore year studying Communications Design), we to discover a problem with brands or an industry assigned to us. in this group project led by me, we were assigned Warby Parker, and noticed that many Americans aren’t motivated to get their eyes checked regularly or before it’s too late. as a result, we came up with the Warby Parker Virtual Optical Quiz, where consumers can take a virtual eye test and get their results as quick as a few moments.
this project required me to do thorough research on the brand and it’s industry and what problems exist within them. we also had to create persona profiles, a graphic palette, a logo for our solution, final screens of the solution in desktop and mobile views, and an interactive aspect aside the solution. i conceptualized a Snapchat filter that shows viewers what you see before and after taking the Virtual Optical Quiz.
i utilized Adobe Illustrator, Adobe InDesign, and Adobe Photoshop to create this project.
final presentation board.