in my Capstone to Design Studio course at FIT (during my last semester in my sophomore year studying Communications Design), we had to create a brand and it’s branding or rebrand an existing one. i chose CHAWMPERS, an urban jewelry company with a focus on mouths. the brand was founded by CEO Spencer Sisselman, who came up with the idea after he had suffered an accident that caused him to lose his front teeth. Sisselman took that "negative" and turned it into a positive through his creativity and unique sense of style. CHAWMPERS prides itself on the importance of being true to you, being passionate about whatever you do, and always looking at the positives in any situation. the whimsical, playfulness that each piece has is done on purpose, all executed to CHAWMPERS’ standards of perfection.