Roche Bobois Showroom

in my Brand, Retail and Spatial Activations course at FIT, i was tasked to create choose a wholesale brand, research information about the brand from their online site, select a product line from the site (with images), and ensure that you know the brand, product assortment, product features, and benefits. There is a showroom located on the upper floors of a commercial building. Access to the showroom is only possible by taking the elevator. The elevator can open directly into the showroom or into a hallway corridor that runs along the width of the showroom from east to west.

the brand i chose is Roche Bobois, a high-end French furniture brand renowned for its innovative designs, craftsmanship, and collaborations with world-class designers and fashion houses. founded in 1960, the company blends bold contemporary aesthetics with European artisanal expertise, offering customizable pieces that emphasize both style and individuality.