in my Small Scale Product Presentation class at FIT, we were assigned various brands to create a small scale window display for them. i was assigned Domino’s Pizza.

one of Domino’s successful ad campaigns, “The Official Food of Everything,” highlights everyday scenarios, reinforcing the idea that Domino’s pizza is perfect for any occasion. Domino’s isn’t just pizza — it’s food for any moment, even headlining a DJ set in NYC! inspired by viral TikTok DJ sets and Boiler Room parties, i envisioned Domino’s as “DJ Domino” — a fun, playful blend of live music energy and Domino’s take on pizza culture. framing the experience from DJ Domino’s perspective in the booth, i aimed to immerse viewers in the action, spinning tunes (and pizzas!) while sharing the spotlight with their favorite DJ and pizza. i also brought in Domino’s iconic mascot, The Noid, as a nostalgic special guest. the concept stays lighthearted, with pizza as DJ Domino’s signature vinyl, blending food, fun, and music to celebrate what makes Domino’s so irresistible, no matter the occasion.